Cow Hug Day: Why is a Government Body Urging Indians to Hug Cows on Valentine’s Day?

Cow Hug Day in India: The Animal Welfare Board of India has asked people to reject Western customs associated with Valentine’s Day and instead celebrate the occasion by hugging cows, considered religiously sacred. The board has announced that February 14 will be celebrated across the country as Hug the Cow Day.


According to the board, hugging a cow will give you emotional satisfaction and increase both individual and collective happiness. It aims to counter the impact of Western civilization, which the government believes has come at the expense of traditional Indian practices.

In recent years, as India’s economy has globalized, Valentine’s Day has become increasingly popular among young people in particular.

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However, as Hindu nationalism gains strength in India, occasions such as Valentine’s Day have faced backlash for promoting what are perceived as immoral values. There have been several attacks on stores selling Valentine’s Day cards and decorations, and couples have also been attacked. A significant amount of anti-Valentine’s Day rhetoric has been directed at women, with claims that the day promotes promiscuity and vulgar behavior.

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The call to celebrate Cow Hug Day is signed by Animal Welfare Board of India (AWBI) Secretary SK Dutta, who claimed to have taken the step “under the direction of the Ministry of Fisheries, Animal Husbandry and Dairying.” of the Union” and with the approval of a “competent authority”.

This board was created in 1962 under the Prevention of Cruelty to Animals Act 1960.

Do you know the story behind Valentine’s Day? Check Why is Valentine’s Day celebrated on February 14?

Cow Hug Day essay by BJP leaders 馃榿

– YSR (@ysathishreddy)
February 9, 2023

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