Most Subscribed YouTube Channels (Top 10 Updated 2023)

Most Subscribed YouTube Channels

With almost 2.6 billion monthly users, YouTube is one of the largest social media platforms globally, and success on the platform has become increasingly significant, particularly as younger audiences are becoming more engaged with YouTube content. For example, recent surveys show that YouTube stars such as MrBeast and Shane Dawson are as popular with Gen-Z members as more traditional celebrities such as Beyoncé, Justin Bieber, Zendaya, and LeBron James. Examining the most subscribed channels can provide insight into who benefits most from this social trend, and YouTubers can draw inspiration from the strategies of top channels for their own content. This article will reveal the top 50 most subscribed YouTube channels, followed by an analysis of the ten most influential players and the most successful channels run by individual YouTubers instead of brands.

Who has the Most Subscribers on YouTube in the World?

The below list describes the Most Subscribed YouTube Channels in the World now. 


Youtube Tube Channels

Subscribers in Million

Content of the channels



239 Million

Official channel of the Indian record label and movie studio T-Series



156 Million

Animated nursery rhymes by US-based company Treasure Studio


Sony Entertainment Television India

154 Million

Sony Entertainment Television in Hindi



138 Million

American YouTuber Jimmy Donaldson’s channel featuring stunts, tricks, and giveaways



111 Million

Swedish YouTuber Felix Kjellberg’s comedy and gaming channel


Kids Diana Show

110 Million

Kid-oriented vlogs, reviews, and role-playing content by 8-year-old Ukrainian-American YouTuber Eva Diana Kidisyuk


Like Nastya

105 Million

Stories and role-play for kids by 9-year-old Russian-American YouTuber Anastasia Radzinskaya


Vlad and Niki

95.5 Million

Child-oriented vlogs and role-play by 9- and 7-year-old YouTubers Vladislav and Nikita Vashketov



94.1 Million

Official channel of World Wrestling Entertainment, Inc.


Zee Music Company

93.8 Million

Official channel of Indian music company Zee Music Company (ZMC)

Check below to know the content and details of the above mentioned channels.


Top 10 Most Subscribed YouTube Channels

1. T-Series

T-Series, an Indian record label and film production house renowned for Bollywood soundtracks and Indian pop music, has been the most-subscribed YouTube channel for several years. It was established in 1983, well before the rise of the Internet as we know it today. Their YouTube channel showcases music videos and movie previews, and has maintained the top spot for the most-viewed title since 2017. The channel offers videos in multiple languages, including English, Hindi, Bhojpuri, Punjabi, Tamil, Telugu, Malayalam, Kannada, Gujarati, Marathi, and Rajasthani.

Most Subscribed YouTube Channels (Top 10 Updated 2023)

2. Cocomelon

Cocomelon, known for the immensely popular “Bath Song” that has accumulated over 5 billion views on the platform, presents 3D animated renditions of classic children’s songs and nursery rhymes, as well as some original tracks. We cannot determine whether this content is suitable for children, as that is not our responsibility. However, based on the fact that the channel has amassed 133 million subscribers, it is clear that whatever Cocomelon is doing is resonating with their audience.

Most Subscribed YouTube Channels (Top 10 Updated 2023)

3. Sony Entertainment Television

With Sony Entertainment Television (SET) India ranking as the third most subscribed and viewed YouTube channel globally, Sony has established a significant presence in India. SET India broadcasts a variety of shows, including dramas and reality programs such as India’s Got Talent and Indian Idol, providing 24 hours of entertainment to its continually expanding subscriber base, which currently stands at 131 million.

Most Subscribed YouTube Channels (Top 10 Updated 2023)

4. MrBeast

Jimmy Donaldson, popularly known as MrBeast, is currently experiencing a surge in his popularity. He initially gained widespread attention for his viral video of “counting to 100,000” in 2017 and has since been delivering more viral stunts to his YouTube audience. These include recreating the set of Netflix’s popular show Squid Game, where 456 contestants competed for a whopping US$456,000 prize. He has even established a burger restaurant chain, with a new branch recently opening in Hong Kong. It’s no wonder that MrBeast holds the distinction of being the top earner on the platform, with Forbes reporting that he earned a staggering US$54 million in 2021 alone.

Most Subscribed YouTube Channels (Top 10 Updated 2023)

5. PewDiePie

While you may not recognize the name Felix Arvid Ulf Kjellberg, the moniker PewDiePie is likely familiar. This internet personality has gained notoriety for his “Let’s Play” gaming content, earning him both fame and infamy. PewDiePie’s rise to YouTube stardom has propelled him from appearances on South Park to being listed among TIME’s “100 Most Influential” people. With over 28 billion views on his channel, he holds the distinction of being the most subscribed individual on the platform.

Most Subscribed YouTube Channels (Top 10 Updated 2023)

6. Kids Diana Show

The Kids Diana Show, aimed at young viewers, is an English-language program showcasing a 7-year-old girl named Diana and her brother Roma, who has his own channel called Kids Roma Show. The siblings engage in typical childlike activities and playfulness, which may not appeal to adults. Nevertheless, the channel has gained immense popularity, with videos being dubbed in several languages including Hindi, Japanese, Russian, Spanish, German, and Portuguese.

Most Subscribed YouTube Channels (Top 10 Updated 2023)

7. Like Nastya

Anastasia Radzinskaya, also known as Like Nastya, has garnered global attention through her YouTube videos, despite being only 8 years old. Her parents initially funded the videos, ranging from unboxing toys to visiting amusement parks, using their family savings accounts. The channel’s success allowed them to move from Russia to Miami, Florida, and Anastasia has now accumulated a considerable fortune.

Most Subscribed YouTube Channels (Top 10 Updated 2023)

8. Vlad and Niki

Vlad and Niki, who reside in Miami with their parents, are among the top ten channels catering to children. They produce videos in 18 languages and have amassed a massive audience of over 200 million subscribers across 21 YouTube channels. Starting with unboxing toys, the young siblings progressed to designing their own toys after partnering with Playmates Toys, a Hong Kong-based company. They have even launched their own application, which is quite impressive for kids born in the 2010s.

Most Subscribed YouTube Channels (Top 10 Updated 2023)

9. WWE 

WWE is among the most subscribed YouTube channels globally, which should come as no shock to wrestling enthusiasts. The channel offers exclusive content, interviews, and highlights featuring the biggest stars of sports entertainment, and has garnered 93.8 million subscribers from around the world. Exciting stuff.

Most Subscribed YouTube Channels (Top 10 Updated 2023)

10. Zee Music Company

Zee Music Company, located in Mumbai, is a primary contender of T-Series, the most subscribed YouTube channel. As a branch of Zee Entertainment Enterprises, this company releases popular songs from renowned Indian musicians and Bollywood hits.

Most Subscribed YouTube Channels (Top 10 Updated 2023)

Which is the Most Subscribed Youtube Channel?

T-Series, also known as Super Cassettes Industries Private Limited, is a music record label and film production company based in India that was founded by Gulshan Kumar on July 11, 1983. Although primarily recognized for producing Bollywood music soundtracks and Indi-pop music, the company has also had some success as a film production company. T-Series is currently India’s largest music record label, with a market share of up to 35% as of 2014, followed by Sony Music India and Zee Music. Additionally, T-Series owns and operates the most-subscribed and most-viewed YouTube channel, which has over 233 million subscribers and 212 billion total views as of January 10, 2023.

Initially, Kumar sold pirated Bollywood songs before the company started producing new music. The company’s breakthrough came with the soundtrack for the 1988 Bollywood movie Qayamat Se Qayamat Tak, which became one of the best-selling Indian music albums of the 1980s with over 8 million sales. T-Series later became a leading music label with the release of Aashiqui in 1990, which sold 20 million copies and became the best-selling Indian soundtrack album of all time. However, Gulshan Kumar was murdered by the Mumbai mafia syndicate D-Company on August 12, 1997, after which T-Series was led by his son Bhushan Kumar and younger brother Krishan Kumar.

On YouTube, T-Series has a multi-channel network that consists of 30 channels (including Lahari Music) with over 382.3 million subscribers as of December 15, 2021. The T-Series YouTube team is composed of 13 people at the company headquarters, and the main T-Series channel showcases music videos and film trailers in the Hindi language, as well as occasionally in Bhojpuri, Punjabi, and English. T-Series also has other channels dedicated to content in several Indian languages including Bhojpuri, Punjabi, Tamil, Telugu, Malayalam, Kannada, Gujarati, Marathi, and Rajasthani. The T-Series channel became the most-viewed YouTube channel in January 2017.

Who is the Biggest Youtuber?

At the age of 13, Donaldson, using the moniker “MrBeast6000”, uploaded his first YouTube video in February 2012. His early content was mainly focused on Let’s Plays of popular games such as Minecraft and Call of Duty: Black Ops II. Additionally, he created videos estimating the net worth of other YouTubers, offering tips to aspiring content creators, and commenting on YouTube-related controversies. Donaldson did not appear in these videos very often. At that time, his channel, which was called “That-dude”, had only around 240 subscribers as of July 2013.

In 2015 and 2016, Donaldson’s popularity started to increase with his “Worst intros on YouTube” series, which mocked the introductions of YouTube videos. By mid-2016, his channel had around 30,000 subscribers. In the fall of that same year, Donaldson decided to drop out of East Carolina University to focus on creating YouTube content full-time. His mother was against this decision and forced him to leave their family home.

As his channel continued to grow, Donaldson enlisted the help of four childhood friends, namely Chris Tyson, Chandler Hollow, Garrett Ronalds, and Jake Franklin, to contribute to his videos. They also reached out to numerous other YouTubers to obtain statistics on their successful videos and to predict the platform’s recommendation system. Franklin left the group in 2020, and was subsequently replaced by Karl Jacobs, who had previously worked as a cameraman.

Top 50 Most Subscribed Youtube Channels

These are the Top 50 Most Subscribed Youtube Channels and you ncan check the top 10 channels from the above and the remaining 40 channels are as follows.


Youtube Channels 

Subscribers in Million 

Content of the Channel



85.1 Million

Official channel of the South Korean girl group Blackpink



83.8 Million

Official channel of Indian movie company Goldmines Telefilms


5-Minute Crafts

79.3 Million

DIY channel by TheSoul Publishing


Sony SAB

78.8 Million

Official channel of the Indian TV channel Sony SAB



74.1 Million

Official channel of the South Korean boy band BTS


Justin Bieber

71.2 Million

Official channel of Canadian singer Justin Bieber


Hybe Labels

69.9 Million

Official channel of the South Korean record label HYBE


Zee TV

66.7 Million

Official channel of the Indian TV channel ZEE TV


Canal KondZilla

66.4 Million

Official channel of the Brazilian music video production company KondZilla



66.4 Million

Official channel of the South Korean children’s songs company (most famous for “Baby Shark”)


Shemaroo Entertainment

64.4 Million

Official channel of the Indian multi-media entertainment company Shemaroo Entertainment


ChuChu TV

63.8 Million

Indian network of edutainment YouTube channels for kids


Colors TV

60.9 Million

Official channel of Indian broadcast network Colors TV


Dude Perfect

59.1 Million

Dude Perfect was launched by five American YouTubers back in 2009 and features trick shots, stunts, and battles



58.9 Million

Official channel of Fandango Movieclips which features short sequences from popular movies


T-Series Bhakti Sagar

58.9 Million

Devotional movies division of T-Series


Tips Industries

57.5 Million

Official channel of Indian record label Tips Industries Limited


Wave Music

56.8 Million

Official channel of Indian music company Wave Music


Sony Music India

56.3 Million 

Hindi-language channel of Sony Music


El Reino Infantil

56.3 Million

Argentine channel by Leader Music featuring songs for kids



56.2 Million

Official channel of American DJ and producer Marshmello (Christopher Comstock)


Aaj Tak

56.1 Million

Official channel of Indian news channel Aaj Tak



55.8 Million

Official channel of American rapper and record producer Eminem


LooLoo Kids

53.2 Million

US-based edutainment children’s channel


Ed Sheeran

53.1 Million

Official channel of English singer Ed Sheeran


Yash Raj Films

53 Million

Official channel of Indian movie production company Yash Raj Films


Ariana Grande

52.4 Million

Official channel of American singer Ariana Grande


Taylor Swift

51.3 Million

Official channel of American singer Taylor Swift



50.9 Million

Official channel of UAE animation and nursery rhyme clip company Animacast



50.2 Million

Official channel of Hindi animation and nursery rhyme company Infobells



47.6 Million

Gameplay channel of Chilean YouTuber Germán Alejandro Garmendia Aranis


Billie Eilish

47.5 Million

Official channel of American singer Billie Eilish



46.6 Million

Official channel of Mexican multimedia company Badabun



45.7 Million

Comedy and gaming channel of Salvadoran YouTuber Luis Fernando Flores


Bad Bunny

45.5 Million

Official channel of Puerto Rican Rapper Bad Bunny



45.5 Million

Hindi-language music channel of Sony Music



45.5 Million

Official channel of Hindi movie and entertainment company Shemaroo Entertainment


Get Movies

45.4 Million

Russian-language channel with animated kids and family content


Felipe Neto

44.9 Million

Channel of Brazilian-Portuguese YouTuber Rodrigues Vieira, featuring vlogs and comic sketches



44.8 Million

Comedy and sketches by the Russian-language A4 group – Vlad, Rivi, Glent and Seryoga

It’s worth noting that Most of the Top 50 channels are India-based channels have their people for their art and culture.


T-Series, an Indian record label and film production house, is currently the most-subscribed YouTube channel globally, with 239 million subscribers. The top 10 most-subscribed channels include a mix of music, entertainment, and child-oriented content. YouTubers such as MrBeast and PewDiePie have gained notoriety for their stunts, tricks, and gaming content, respectively, and have become some of the most influential players on the platform. The popularity of channels like Cocomelon, the Kids Diana Show, and Like Nastya demonstrates the increasing engagement of younger audiences with YouTube content. Overall, the success of these channels provides inspiration for other content creators to develop strategies for growing their own channels.

Disclaimer: The above information is for general informational purposes only. All information on the Site is provided in good faith, however we make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information on the Site.

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