Threads vs Twitter: Know the key differences

The latest move by the CEO of Meta to rival Twitter has left the audience confused. Instagram and Twitter threads are now constantly being compared against each other. Both platforms allow users to share short messages, photos, and videos with their followers, but they have significant differences.

Twitter’s new rival is designed for a more intimate audience than Twitter. Posts in Threads are only visible to people who follow you in Threads, while Twitter posts are visible to anyone who follows you or sees them in their feed. This makes Threads a better option for users who want to share personal updates and stories with a small group of people.

What are Instagram threads?

Instagram Threads is a text-based conversation app that was launched by the CEO of Meta on July 6, 2023. The hype around the Threads launch was significantly higher, as it was dubbed a “rival to Twitter.”


Source: Goal

Goal announced: “Threads offers a new, separate space for real-time updates and public conversations. We are working to make Threads compatible with the open and interoperable social networks that we believe can shape the future of the Internet.”

Threads is designed to be a more personal way to connect with your friends and family. You’re connected to your Instagram account, so you can share your posts and stories with your Threads followers.

Another notable thing about Threads is that it is not a standalone app. This means that users cannot delete their Threads account without deleting their Instagram account.

Once users have downloaded Threads, they can start sharing text updates. Posts can be up to 500 characters long and can include links, photos, and videos up to 5 minutes long.

READ| What are Instagram threads? Twitter rival set to launch soon

The platform recently rolled out new updates that allow users to share threads in Instagram direct messages (DMs), a new mention button, and the ability to edit the alt text description of photos and videos before posting.

What is Twitter?

Twitter, now renamed X, is a social networking platform where users can post short messages, known as “tweets,” of up to 280 characters.

READ| Explained: Why is the Twitter logo changing?

Tweets can be text, photos, videos, or links. Users can follow other users to see their tweets in their feeds. They can also reply to the tweets, retweet them (share them with their own followers), or like them.


Source: Million Designs

Twitter was founded in 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams. The platform has more than 350 million active users around the world.

It has become a primary source of reliable information for almost every individual. Twitter can be used to find up-to-date news. The “What’s Happening” section of the platform can provide useful information about current events around the world.

While both Twitter and Threads are known to be microblogging platforms, there are some key differences between them. Here is a list of differences between the two:




character limit

500 characters per thread

280 characters per tweet



Paid: Exclusive features for Twitter Blue users.

account creation

You need to have an Instagram account

Independent platform

platform accessibility

Only on smartphones and tablets

Web and smartphones

video limit

5 minutes

2 minutes, 20 seconds

In-app messaging

Not available


Release date

July 6, 2023

July 15, 2006


Surveys, Questions

Trending Topics, Hashtags

Better for

Long Posts with Low Audience

News and current affairs with a large audience

In conclusion, the best platform for you will depend on your individual needs and preferences. For more personal updates, Threads is a fantastic option, while if you plan to establish a user base and share important news and updates, Twitter can be a platform to turn to.

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